What's first, your business or domain name?We recommend securing your domain name for your business first. Years ago, start-ups had a good chance of choosing a business name and registering it as a .com. Today, a lot of .com names are taken - note we say "a lot" and not "most." There's a few options:

• Be creative with your .com
• Go with .co or another extension  

A great domain name has unlimited potential. Not only is it the best marketing tool on the planet, it's how people will find and remember your business. Marketing your brand, company, product or service with a .com allows you to capture greater market share and optimize the growth of your business.

Clever marketing can point potential customers to your website with a catchy phrase relevant to your industry. A creative domain slogan will promote your brand identity and establish brand recognition in a competitive marketplace. Domain slogans are often used for effective marketing/ad campaigns or as an alternative to .net websites.