Your domain name drives your online business presence. If looking to build a business into a brand on any domain extension other than dot-com, it is not easy. Traffic meant for any other extension will often be typed in as .com because it's what people know. Secure your businessname.com and worry less about others using your business name as their own. Years ago, start-ups had a good chance of choosing a business name and registering it as a .com. Today, a lot of dot-coms are taken (a lot, not all).
Go .COM -- be creative with it.
A great domain name has unlimited potential. Not only is it the best marketing tool on the planet, it's how people will find and remember your business. Marketing your brand, company, product or service with a .com allows you to capture greater market share and optimize the growth of your business.
Dot-com is the global standard and often a one-time opportunity.
Clever marketing can point potential customers to your website with a catchy phrase relevant to your industry. A creative domain slogan will promote your brand identity and establish brand recognition in a competitive marketplace. Domain slogans are often used for effective marketing/ad campaigns or as an alternative to .net websites.